03/09/26 Breaking chains, rising beyond limits

I’m honored to represent the “We In The Hood” movement merch brand. The collaboration came about after the creator of the brand watched my award-winning short film, The Ice Cream Stop. The message of the film aligned perfectly with the heartbeat of the brand telling the truth about where we come from and the people who shape us.
We In The Hood is more than merch. It’s a declaration. It’s about recognizing the
culture, strength, and pride that lives
inside our neighborhoods. It represents
stories that don’t always get told and
people who don’t always get seen. Being
part of this collaboration means standing
for authenticity and honoring the places
that helped build us.

Marcelle Baber

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